New York Times Launches Interactive Transparency Site

Over the past week, The New York Times has been in the news on more than one occasion.  On Christmas Eve it was reported that the company's advertising revenue plummeted 20.9% in November from one year ago.  According to Editor & Publisher,

The company's ad revenue, which makes up nearly two-thirds of total revenue, had booked declines of 16.2 percent in October and 14.1 percent in September.

In short: This is terrible news for the company that runs a newspaper that has been hailed as a journalistic beacon for decades.  The crash of the financial market, the decline in popularity of print news and sloppy journalism have tattered ad sales as well as the paper's credibility and viability.

And if you don't believe me about the Times' questionable credibility, take a look at Vicki Iseman's $27 million lawsuit against the paper for the famed "McCain hit piece."
While I am typically the first person to complain about the paper's overt liberal bias, the Times does deserve credit for the creation of "Represent," a new transparency feature that promises to connect New Yorkers to their elected officials.  The Times posted a piece that explains "Represent" clearly and concisely: 

Bottom line: While the Times is typically an ideological nightmare, this very cool, super useful transparency tool deserves recognition.  Check it out and be sure to leave a comment with your perspective.